Privacy Policy

About This Privacy Policy

This privacy notice discloses the privacy practices for Ocean Power Technologies. This privacy notice applies solely to information collected by this website. It will notify you of the following:
What personally identifiable information is collected from you through the website, how it is used and with whom it may be shared.

  • What choices are available to you regarding the use of your data.
  • The security procedures in place to protect the misuse of your information.
  • How you can correct any inaccuracies in the information.

Information Collection, Use, and Sharing

We are the sole owners of the information collected on this site. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request.

Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

Your Access to and Control Over Information

You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:

See what data we have about you, if any.

  • Change/correct any data we have about you.
  • Have us delete any data we have about you.
  • Express any concern you have about our use of your data.

Security

We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.

Wherever we collect sensitive information, that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for “https” at the beginning of the address of the Web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

If you feel that we are not abiding by this privacy policy, you should contact us immediately via telephone at 609-730-0400.

Privacy Policy Regarding Google Analytics

Ocean Power Technologies, Inc. (“OPT,” “we,” “our,” or “us”) uses Google Analytics to collect and analyze information about how visitors use our website. This helps us understand user behavior, improve site performance, and deliver a better user experience.

1. What Information We Collect via Google Analytics

Google Analytics automatically collects certain data when you visit our website, including:

  • IP address and geographic location
  • Device type, operating system, and browser type
  • Referring site or URL
  • Pages visited, time spent on site, and interaction data
  • Website performance metrics (e.g., bounce rates, session duration)

This data is collected in an anonymized format and is not used to personally identify individual users.

2. How We Use This Information

We use the insights provided by Google Analytics to:

  • Understand and improve user navigation on our website
  • Measure the effectiveness of our digital campaigns and content
  • Identify technical issues or user experience problems
  • Make data-driven decisions about site improvements

3. Cookies and Tracking Technologies

Google Analytics uses cookies to track user behavior across sessions. These cookies do not collect personally identifiable information but do allow us to recognize returning visitors and understand aggregate usage trends.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on or adjusting your browser’s cookie settings.

4. Data Sharing and Third-Party Use

Google may use the data collected to contextualize and personalize ads within its own advertising network. However, OPT does not share personally identifiable information with Google or any third parties through Google Analytics.

Data is aggregated and anonymized before being made available to us for analysis.

5. Data Retention

Google Analytics retains user-level data, including cookie identifiers, for a limited time as determined by our settings (currently 26 months). Aggregated reports remain accessible for longer and are used for historical analysis.

6. Your Rights and Choices

You may choose to disable cookies or opt out of analytics tracking as noted above. If you wish to request deletion of any personal data associated with analytics that may be collected via this site, please contact us at info@oceanpowertech.com.

7. Updates to This Policy

We may update this section as we modify our use of Google Analytics or in response to changes in applicable regulations.

Last updated: 05/01/2025



Privacy Policy Regarding Salesforce

Ocean Power Technologies, Inc. (“OPT,” “we,” “our,” or “us”) uses Salesforce as our customer relationship management (CRM) platform to manage business communications, support customer inquiries, and streamline sales and marketing operations.

This section explains how we collect, store, and use data through our use of Salesforce.

1. What Information We Store in Salesforce

When you engage with OPT through our website, events, or direct communication, we may store the following types of information in Salesforce:

  • Contact details (name, email, phone number, company name, job title)
  • Communication history (emails, meeting notes, inquiries)
  • Account and opportunity information (status, industry, region, product interest)
  • Event participation or webinar registration data
  • Submitted forms and lead source details

This data is collected either directly from you or through integrated platforms such as HubSpot or event registration tools.

2. How We Use This Information

We use Salesforce to:

  • Track and manage interactions with customers, partners, and prospects
  • Respond to sales or service inquiries
  • Provide tailored follow-up and account support
  • Forecast business development and manage opportunity pipelines
  • Ensure consistent and relevant communications

3. Data Sharing and Access

Your data is accessible only to authorized OPT personnel and is not sold or disclosed to third parties. OPT may share limited Salesforce data with trusted service providers (e.g., cloud hosting or analytics vendors) solely for operational support. All such partners are bound by strict confidentiality and data protection agreements.

Salesforce operates with high standards of data security and complies with global privacy regulations, including GDPR and CCPA. For more information, see the Salesforce Privacy Policy.

4. Data Security and Retention

All information stored in Salesforce is protected by encryption and industry-standard security controls. We retain CRM records only as long as necessary to fulfill the purpose of collection or as required by law or regulation.

5. Your Rights

You have the right to:

  • Access or update your personal information
  • Request deletion or restriction of your data
  • Object to processing or request data portability, where applicable

To exercise these rights, please contact us at privacy@oceanpowertechnologies.com.

6. Updates to This Policy

We may periodically update this section in response to changes in our CRM practices or applicable laws.

Last updated: 05/01/2025

Privacy Policy Regarding HubSpot

Ocean Power Technologies, Inc. (“OPT,” “we,” “our,” or “us”) uses HubSpot, a leading customer relationship management (CRM) and marketing automation platform, to improve the functionality of our website and enhance your experience with our digital communications.

This section outlines how we collect, store, and use personal data through our integration with HubSpot.

1. What Information We Collect via HubSpot

When you interact with our website or fill out a form (e.g., to download a white paper, request a demo, or subscribe to our newsletter), HubSpot may collect the following types of information:

  • Name, email address, phone number, company name, and job title
  • Website browsing behavior (pages visited, time on site, referral sources)
  • Form submissions and communication preferences
  • IP address and geographic location

2. How We Use This Information

Information collected through HubSpot may be used to:

  • Respond to inquiries or requests submitted through our website
  • Provide relevant marketing or product information based on your preferences
  • Improve the performance and content of our website
  • Analyze user behavior for internal reporting and optimization

3. Cookies and Tracking Technologies

We use HubSpot’s tracking cookies to better understand how visitors interact with our site. These cookies allow us to track return visits, personalize content, and serve you more relevant information.

You can manage your cookie preferences or disable cookies through your browser settings. For more information, see HubSpot’s Cookie Policy.

4. Third-Party Sharing

OPT does not sell your personal data. We may share your information with trusted service providers (including HubSpot) solely to support our business operations and communications. All such providers are contractually bound to protect your information and use it only for the intended purpose.

5. Data Retention and Security

We retain personal data collected via HubSpot only as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required by law. Data is stored securely and access is restricted to authorized personnel only.

6. Your Rights

Depending on your location, you may have certain rights under applicable data protection laws, including:

  • The right to access, update, or delete your personal data
  • The right to opt out of marketing communications
  • The right to request data portability or object to data processing

To exercise any of these rights, please contact us at info@oceanpowertech.com.

7. Updates to This Policy

We may update this Privacy Policy from time to time. Any material changes will be posted on this page with an updated revision date.

Last updated: 05/01/2025

Privacy Policy Regarding Lead Forensics

Ocean Power Technologies, Inc. (“OPT,” “we,” “our,” or “us”) uses Lead Forensics to gain insight into the organizations that visit our website. Lead Forensics is a B2B intelligence tool that helps us identify business visitors based on their IP addresses and match them to publicly available company data.

This tool allows us to better understand our audience and tailor our outreach to organizations showing interest in our solutions.

1. What Information We Collect via Lead Forensics

Lead Forensics does not identify individuals or collect personal information such as names or email addresses. Instead, it provides the following business-related data based on IP tracking:

  • Company name
  • Company address
  • Phone number (if publicly available)
  • Website URL
  • Industry and company size
  • Pages visited and time spent on our website

This information is matched against a proprietary database of business IP addresses and only includes publicly accessible business details.

2. How We Use This Information

We use Lead Forensics to:

  • Understand which organizations are engaging with our website content
  • Tailor our marketing and sales efforts toward relevant B2B prospects
  • Improve our website performance and content strategy
  • Identify high-potential business leads for follow-up

3. Cookies and IP Tracking

Lead Forensics uses IP tracking technology and does not rely on personal cookies. The data collected is focused on business behavior, not individual users.

If you are browsing from a personal IP address or using a VPN, Lead Forensics is unlikely to collect or report any identifiable data.

4. Data Sharing and Security

The data gathered through Lead Forensics is stored securely and is only accessible to authorized OPT personnel. We do not sell this data or use it to profile individuals.

For more details on how Lead Forensics handles data, you may refer to the Lead Forensics Privacy Policy.

5. Your Rights

Under applicable data protection laws, you may have the right to:

  • Object to your organization’s data being processed
  • Request that your organization’s IP be excluded from future tracking

To exercise any such rights or make a request, please contact us at info@oceanpowertech.com.

6. Updates to This Policy

This policy may be updated periodically to reflect changes in our data practices or to meet legal requirements.

Last updated: 05/01/2025